Market Share by Top Websites

1 Polar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Facebook Recirculation is clearly lagging behind, losing to Polar in all segments.

Websites Categories

1 Polar has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Food & Drink, Business & Consumer Services and 17 other categories.

2 Facebook Recirculation hasn't got a lead over Polar in any websites category.


1 Polar is leading in most countries, including United Kingdom, United States, Australia, India and 30 other countries.

2 Facebook Recirculation is leading in Vietnam and Thailand.