Market Share by Top Websites

1 Facebook Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Google Dynamic Remarketing is still behind Facebook Retargeting in all market share segments.

Websites Categories

1 Facebook Retargeting has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 236 other categories.

2 Google Dynamic Remarketing is leading in Office Products.


1 Facebook Retargeting is leading in most countries, including United States, Taiwan, Brazil, United Kingdom and 205 other countries.

2 Google Dynamic Remarketing hasn't got a lead over Facebook Retargeting in any country.