Market Share by Top Websites

1 Google Remarketing is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Facebook Retargeting is leading in Top 100K Sites.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 234 other categories.

2 Facebook Retargeting is leading in Fitness, Bingo, Boxing, Rugby and 3 other categories.

Geography

1 Google Remarketing is leading in most countries, including United States, Russia, Japan, France and 196 other countries.

2 Facebook Retargeting is leading in Taiwan, Indonesia, Malaysia, Nigeria and 10 other countries.