Market Share by Top Websites

1 Google Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Facebook Retargeting is clearly lagging behind, losing to Google Remarketing in all segments.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 232 other categories.

2 Facebook Retargeting is leading in Fitness, Bingo, Boxing, Rugby and 4 other categories.

Geography

1 Google Remarketing is leading in most countries, including United States, Russia, Japan, France and 190 other countries.

2 Facebook Retargeting is leading in Taiwan, Malaysia, Georgia, Macedonia and 10 other countries.