1
Google Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
Despite its recent growth, Facebook Retargeting is still behind Google Remarketing in all market share segments.
1
Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 235 other categories.
2
Facebook Retargeting is leading in Bingo, Boxing, Awards, Guides & Reviews and one other category.
1
Google Remarketing is leading in most countries, including United States, Russia, Japan, France and 205 other countries.
2
Facebook Retargeting is leading in Taiwan, Macedonia, Liechtenstein, Eritrea and one other country.