Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fanplayr is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 32 other categories.

2 Fanplayr is leading in Shopping, Clothing, Consumer Electronics, Home & Garden and 24 other categories.


1 TruEffect is leading in most countries, including United States, India, Germany, Canada and 10 other countries.

2 Fanplayr is leading in Italy, Japan, Netherlands, Spain and 7 other countries.