In terms of market share, Fathom SEO is clearly lagging behind, losing to HiConversion in all segments.
HiConversion has better usage coverage in more websites categories. Including Shopping, Beauty & Fitness, Clothing, People & Society and 17 other categories.
Fathom SEO is leading in Business & Industry, Health, Senior Health, Industrial Goods & Services and 10 other categories.
HiConversion is leading in most countries, including United States, Canada, United Kingdom, Spain and 12 other countries.
Fathom SEO is leading in Japan and South Africa.