In terms of market share, Fathom SEO is clearly lagging behind, losing to HiConversion in all segments.
HiConversion has better usage coverage in more websites categories. Including Shopping, Clothing, People & Society, Beauty & Fitness and 14 other categories.
Fathom SEO is leading in Business & Industry, Senior Health, Health, Industrial Goods & Services and 9 other categories.
HiConversion is leading in most countries, including United States, United Kingdom, Russia, France and 8 other countries.
Fathom SEO is leading in Zambia.