Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fathom SEO is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 39 other categories.

2 Fathom SEO is leading in Senior Health, Law & Government, Web Design, Internet & Telecom and 7 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, China and 15 other countries.

2 Fathom SEO is leading in Norway, Kenya and Japan.