Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fathom SEO is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 34 other categories.

2 Fathom SEO is leading in Senior Health, Financial Management, Finance, Software and 8 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Japan, India, Canada and 13 other countries.

2 Fathom SEO hasn't got a lead over MerchantAdvantage in any country.