In terms of market share, Fathom SEO is clearly lagging behind, losing to XA.net in all segments.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 48 other categories.
Fathom SEO is leading in Business & Industry, Senior Health, Industrial Goods & Services, Consumer Electronics and 8 other categories.
XA.net is leading in most countries, including India, Australia, Malaysia, United Kingdom and 12 other countries.
Fathom SEO is leading in Austria, Saudi Arabia and Slovenia.