In terms of market share, Fathom SEO is clearly lagging behind, losing to XA.net in all segments.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 49 other categories.
Fathom SEO is leading in Business & Industry, Senior Health, Industrial Goods & Services, Fitness and 8 other categories.
XA.net is leading in most countries, including India, Malaysia, United Kingdom, Canada and 11 other countries.
Fathom SEO is leading in United States, China and Spain.