Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FeatureLink is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 53 other categories.

2 FeatureLink is leading in Autos & Vehicles, Automotive News, Beverages, Home & Garden and 27 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 29 other countries.

2 FeatureLink is leading in United States, Russia, Mexico, Canada and 10 other countries.