Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FeatureLink is clearly lagging behind, losing to Tapad in all segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Travel, Arts & Entertainment, Business & Industry, Accommodation & Hotels and 160 other categories.

2 FeatureLink is leading in Automotive News, Reproductive Health and Furniture.


1 Tapad is leading in most countries, including United States, Japan, India, Germany and 86 other countries.

2 FeatureLink is leading in Morocco, Iran and Honduras.