Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FeatureLink is clearly lagging behind, losing to Tapad in all segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, Shopping and 219 other categories.

2 FeatureLink is leading in Automotive News.


1 Tapad is leading in most countries, including United States, Japan, India, United Kingdom and 164 other countries.

2 FeatureLink hasn't got a lead over Tapad in any country.