Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Federated Media is still behind Improve Digital in all market share segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 90 other categories.

2 Improve Digital is leading in Games, Marketing & Advertising, Soccer, Video Games and 38 other categories.


1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 50 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Germany and 29 other countries.