Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 109 other categories.

2 interclick is leading in Universities & Colleges, Finance, Office Products, Automotive Industry and 8 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 80 other countries.

2 interclick is leading in Afghanistan, Ukraine and Tanzania.