Federated Media is leading in Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 113 other categories.
Federated Media is leading in Food & Drink, Cooking & Recipes, Shopping, Clothing and 33 other categories.
Federated Media is leading in most countries, including United States, United Kingdom, Canada, India and 49 other countries.
Lijit is leading in Indonesia, Italy, Philippines, Mexico and 22 other countries.