Federated Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 119 other categories.
Federated Media is leading in Food & Drink, Cooking & Recipes, Shopping, Clothing and 37 other categories.
Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 50 other countries.
Lijit is leading in Indonesia, Italy, Taiwan, Mexico and 26 other countries.