Federated Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 117 other categories.
Federated Media is leading in Food & Drink, Cooking & Recipes, Shopping, Clothing and 34 other categories.
Federated Media is leading in most countries, including United States, Canada, United Kingdom, India and 45 other countries.
Lijit is leading in Indonesia, Italy, Mexico, Turkey and 29 other countries.