Federated Media is leading in Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 117 other categories.
Federated Media is leading in Food & Drink, Cooking & Recipes, Shopping, Clothing and 34 other categories.
Federated Media is leading in most countries, including United States, United Kingdom, India, Canada and 51 other countries.
Lijit is leading in Indonesia, Spain, Philippines, Netherlands and 25 other countries.