Federated Media is leading in Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 113 other categories.
Federated Media is leading in Food & Drink, Cooking & Recipes, Shopping, Clothing and 33 other categories.
Federated Media is leading in most countries, including United States, Canada, United Kingdom, France and 52 other countries.
Lijit is leading in Indonesia, Mexico, Singapore, Austria and 23 other countries.