Federated Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 114 other categories.
Federated Media is leading in Food & Drink, Cooking & Recipes, Shopping, Home & Garden and 34 other categories.
Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 56 other countries.
Lijit is leading in Indonesia, Argentina, Italy, Singapore and 18 other countries.