Federated Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 110 other categories.
Federated Media is leading in Food & Drink, Cooking & Recipes, Shopping, Home & Garden and 35 other categories.
Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 49 other countries.
Lijit is leading in Germany, Indonesia, Brazil, Philippines and 22 other countries.