Market Share by Top Websites

1 Mercent is leading in Top 10K Sites and Top 100K Sites.

2 Federated Media is leading in Top 1M Sites.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Health, Sports, E-commerce & Shopping, Pets & Animals and 8 other categories.

2 Federated Media is leading in Food & Drink, Lifestyle, Computers Electronics & Technology, Arts & Entertainment and 7 other categories.

Geography

1 Mercent is leading in most countries, including India, Pakistan, Indonesia, Russia and 28 other countries.

2 Federated Media is leading in United States, United Kingdom, Canada, France and 16 other countries.