Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 87 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Finance, Accommodation & Hotels and 42 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 69 other countries.

2 Microsoft adCenter Conversion is leading in Czech Republic, Iraq, Iran, Malta and one other country.