Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 92 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Finance, Accommodation & Hotels and 52 other categories.

Geography

1 Federated Media is leading in most countries, including United States, Canada, United Kingdom, India and 72 other countries.

2 Microsoft adCenter Conversion is leading in Croatia, Tanzania, Bhutan, Azerbaijan and one other country.