Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Microsoft adCenter Conversion is still behind Federated Media in all market share segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 89 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Finance, Software and 53 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 76 other countries.

2 Microsoft adCenter Conversion is leading in Ukraine, Egypt, Democratic Republic Of The Congo, Georgia and 2 other countries.