Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 75 other categories.

2 Nativo is leading in News & Media, Autos & Vehicles, Computer & Electronics, Chats & Forums and 62 other categories.

Geography

1 Federated Media is leading in most countries, including Canada, India, Russia, Brazil and 54 other countries.

2 Nativo is leading in United States, United Kingdom, Mexico, Viet Nam and 16 other countries.