Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 198 other categories.

2 Federated Media is leading in Food & Drink, Cooking & Recipes, Nursery & Playroom, Food & Grocery Retailers and 7 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Indonesia, Brazil and 146 other countries.

2 Federated Media is leading in Cyprus, Barbados, Suriname, Burkina Faso and one other country.