Market Share by Top Websites

1 Silverpop is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Finance, Travel & Tourism, Computers Electronics & Technology, Community & Society and 12 other categories.

2 Federated Media is leading in Food & Drink, Lifestyle, Arts & Entertainment, Games and 4 other categories.

Geography

1 Silverpop is leading in most countries, including United States, Mexico, Australia, India and 29 other countries.

2 Federated Media is leading in Poland, Indonesia, Denmark, Hong Kong and 13 other countries.