Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 186 other categories.

2 Federated Media is leading in Food & Drink, Cooking & Recipes, Animation & Comics, Nursery & Playroom and 11 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Poland, Finland, Belgium and 88 other countries.

2 Federated Media is leading in United States, Canada, India, Australia and 16 other countries.