Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, People & Society and 182 other categories.

2 Federated Media is leading in Food & Drink, Cooking & Recipes, Nursery & Playroom, Animation & Comics and 13 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Belgium, Poland and 91 other countries.

2 Federated Media is leading in United States, Canada, India, Australia and 15 other countries.