Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 219 other categories.

2 Federated Media is leading in People & Society, Cooking & Recipes, Animation & Comics, Gay, Lesbian, & Bisexual and 4 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 160 other countries.

2 Federated Media hasn't got a lead over Twitter Advertising in any country.