Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 116 other categories.

2 WebTrends Ads is leading in Law, Mental Health and Motorcycles.

Geography

1 Federated Media is leading in most countries, including United States, India, Great Britain, Canada and 69 other countries.

2 WebTrends Ads is leading in Costa Rica, El Salvador, Tunisia, Slovenia and 6 other countries.