Market Share by Top Websites

1 LeadBack is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Fetchback is clearly lagging behind, losing to LeadBack in all segments.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, People & Society and 97 other categories.

2 Fetchback is leading in Shopping, Autos & Vehicles, Career & Education, Computer & Electronics and 45 other categories.


1 LeadBack is leading in most countries, including Japan, United States, Canada, United Kingdom and 63 other countries.

2 Fetchback is leading in Greece, Philippines, Sweden, Austria and 10 other countries.