Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Fetchback is clearly lagging behind, losing to RTB House in all segments.

Websites Categories

1 RTB House has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Internet & Telecom and 95 other categories.

2 Fetchback is leading in Career & Education, Computer & Electronics, Sports, People & Society and 56 other categories.


1 RTB House is leading in most countries, including Poland, Russia, Slovakia, Ukraine and 69 other countries.

2 Fetchback is leading in United States, Canada, Brazil, Montenegro and 23 other countries.