Market Share by Top Websites

1 Mercent is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fidelity Media is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 14 other categories.

2 Fidelity Media is leading in News & Media, Arts & Entertainment, Finance, Gambling and one other category.

Geography

1 Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 38 other countries.

2 Fidelity Media is leading in Germany, Slovakia, Bahrain, Malta and one other country.