Market Share by Top Websites

2 In terms of market share, Financial Content is clearly lagging behind, losing to Merkle Loyalty Solutions in all segments.

Websites Categories

1 Financial Content has better usage coverage in more websites categories. Including News & Media, Finance, Community & Society, Heavy Industry & Engineering and one other category.

2 Merkle Loyalty Solutions is leading in Games, Lifestyle, Computers Electronics & Technology and Food & Drink.


1 Financial Content is leading in most countries, including United States, Venezuela, United Arab Emirates, El Salvador and 3 other countries.

2 Merkle Loyalty Solutions is leading in France, Hong Kong and India.