Market Share by Top Websites

1 Swoop is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Financial Content is clearly lagging behind, losing to Swoop in all segments.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Food & Drink, Vehicles, Home & Garden, Games and 8 other categories.

2 Financial Content is leading in News & Media, Finance, Community & Society, Heavy Industry & Engineering and 2 other categories.


1 Swoop is leading in most countries, including United States, United Kingdom, Canada, Pakistan and 18 other countries.

2 Financial Content is leading in Venezuela, United Arab Emirates, El Salvador, Mexico and one other country.