Market Share by Top Websites

1 True Fit is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Fit Analytics is clearly lagging behind, losing to True Fit in all segments.

Websites Categories

1 True Fit has better usage coverage in more websites categories. Including Shopping, Clothing, Marketing & Advertising, Arts & Entertainment and 2 other categories.

2 Fit Analytics is leading in Business & Industry, Sports and E-Commerce.

Geography

1 Fit Analytics is leading in most countries, including Germany, Belgium, Austria, Netherlands and 6 other countries.

2 True Fit is leading in United States, United Kingdom, Canada and India.