Market Share by Top Websites

1 Flashtalking is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Flashtalking in all segments.

Websites Categories

1 Flashtalking has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Travel, Shopping and 103 other categories.

2 Improve Digital is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 57 other categories.

Geography

1 Flashtalking is leading in most countries, including United States, United Kingdom, Germany, Russia and 82 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 15 other countries.