Market Share by Top Websites

1 Flashtalking is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Flashtalking in all segments.

Websites Categories

1 Flashtalking has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Autos & Vehicles and 130 other categories.

2 Improve Digital is leading in Games, Food & Drink, Cooking & Recipes, Soccer and 26 other categories.

Geography

1 Flashtalking is leading in most countries, including United States, United Kingdom, Germany, Russia and 85 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Iran and 9 other countries.