Market Share by Top Websites

1 Flashtalking is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Flashtalking in all segments.

Websites Categories

1 Flashtalking has better usage coverage in more websites categories. Including Travel, Business & Industry, Accommodation & Hotels, Arts & Entertainment and 117 other categories.

2 Integral Ad Science is leading in News & Media, Technology News, Music & Audio, Food & Drink and 39 other categories.

Geography

1 Flashtalking is leading in most countries, including United States, United Kingdom, Germany, Russia and 86 other countries.

2 Integral Ad Science is leading in Belgium, Czech Republic, Peru, Sri Lanka and 13 other countries.