Flashtalking is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Flashtalking has better usage coverage in more websites categories. Including Travel, Business & Industry, Accommodation & Hotels, Autos & Vehicles and 154 other categories.
SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 12 other categories.
Flashtalking is leading in most countries, including United States, United Kingdom, Germany, Australia and 133 other countries.
SmartContext is leading in Poland, Ireland, Israel, Timor-leste and 3 other countries.