Market Share by Top Websites

1 IPG Mediabrands is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FLoC is clearly lagging behind, losing to IPG Mediabrands in all segments.

Websites Categories

1 IPG Mediabrands has better usage coverage in more websites categories. Including Vehicles, Health, Finance, Lifestyle and 13 other categories.

2 FLoC is leading in Food & Drink, Business & Consumer Services and Sports.

Geography

1 IPG Mediabrands is leading in most countries, including United States, Poland, Mexico, Canada and 68 other countries.

2 FLoC is leading in Japan, United Kingdom and Ireland.