Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FLoC is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Vehicles, News & Media, Business & Consumer Services, Finance and 17 other categories.

2 FLoC is leading in Food & Drink and Heavy Industry & Engineering.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, United States, Germany and 41 other countries.

2 FLoC is leading in Japan, United Kingdom, Greece, Israel and 4 other countries.