Market Share by Top Websites

1 Proper Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FLoC is clearly lagging behind, losing to Proper Media in all segments.

Websites Categories

1 Proper Media has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Arts & Entertainment, Games and 16 other categories.

2 FLoC is leading in Food & Drink, Lifestyle, Business & Consumer Services and Heavy Industry & Engineering.

Geography

1 Proper Media is leading in most countries, including United States, United Kingdom, Finland, Germany and 51 other countries.

2 FLoC is leading in Japan, Belgium, Kazakhstan and Switzerland.