Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FLoC is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, Reference Materials, News & Media, Lifestyle and 19 other categories.

2 FLoC is leading in Heavy Industry & Engineering.


1 Sprinkle is leading in most countries, including Norway, Netherlands, Slovakia, Sweden and 28 other countries.

2 FLoC is leading in Japan, United Kingdom, Belgium, Ireland and 7 other countries.