Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fonecta is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Fonecta has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Shopping, Arts & Entertainment and 49 other categories.

2 i-Behavior is leading in News & Media, TV & Video, Health, Adult and 17 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, United States, United Kingdom, Australia and 25 other countries.

2 Fonecta is leading in Finland, Russia, Norway, Moldova and one other country.