Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fonecta is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Fonecta has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Arts & Entertainment and 48 other categories.

2 i-Behavior is leading in Health, TV & Video, Food & Drink, News & Media and 16 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, Australia, Italy and 22 other countries.

2 Fonecta is leading in Finland, Russia, Switzerland, Norway and one other country.