Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fonecta is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Fonecta has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Sports and 38 other categories.

2 i-Behavior is leading in Arts & Entertainment, News & Media, Food & Drink, TV & Video and 27 other categories.


1 i-Behavior is leading in most countries, including Brazil, United States, United Kingdom, Japan and 28 other countries.

2 Fonecta is leading in Finland, Sweden, Turkey, Norway and 2 other countries.