Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fonecta is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 Fonecta has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Sports and 46 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Products & Shopping and 23 other categories.


1 Fonecta is leading in most countries, including Finland, Russia, Turkey, Switzerland and 8 other countries.

2 MerchantAdvantage is leading in United States, United Kingdom, Canada, Viet Nam and 7 other countries.