Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fonecta is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 Fonecta has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Sports and 44 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Furniture and 22 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Colombia, Germany and 10 other countries.

2 Fonecta is leading in Finland, Moldova, Sweden, Russia and 4 other countries.