Market Share by Top Websites

1 iCrossing is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to iCrossing in all segments.

Websites Categories

1 iCrossing has better usage coverage in more websites categories. Including People & Society, News & Media, Health, Career & Education and 49 other categories.

2 Footprint is leading in Business & Industry, Arts & Entertainment, Shopping, Computer & Electronics and 44 other categories.


1 Footprint is leading in most countries, including United Kingdom, India, Turkey, France and 35 other countries.

2 iCrossing is leading in United States, Italy, Canada, Netherlands and 25 other countries.