Market Share by Top Websites

1 Footprint is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Footprint in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 113 other categories.

2 IgnitionOne is leading in Autos & Vehicles, Accommodation & Hotels, Technology News, Relationships & Dating and 12 other categories.


1 Footprint is leading in most countries, including United States, United Kingdom, India, Turkey and 63 other countries.

2 IgnitionOne is leading in Japan, France, Azerbaijan, Colombia and 2 other countries.