Market Share by Top Websites

1 IgnitionOne is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to IgnitionOne in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Consumer Services, Computers Electronics & Technology, Arts & Entertainment, Health and 9 other categories.

2 IgnitionOne is leading in Travel & Tourism, Vehicles, Sports, Adult and one other category.


1 Footprint is leading in most countries, including United States, United Kingdom, Canada, India and 41 other countries.

2 IgnitionOne is leading in Japan, France, New Zealand, Spain and 6 other countries.