Market Share by Top Websites

1 InsightExpress is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to InsightExpress in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Computer & Electronics and 54 other categories.

2 InsightExpress is leading in Arts & Entertainment, News & Media, Sports, Finance and 36 other categories.


1 Footprint is leading in most countries, including United Kingdom, Turkey, Canada, France and 29 other countries.

2 InsightExpress is leading in United States, Australia, Germany, China and 25 other countries.