Market Share by Top Websites

1 InsightExpress is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to InsightExpress in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 60 other categories.

2 InsightExpress is leading in News & Media, Food & Drink, Cooking & Recipes, Finance and 23 other categories.


1 Footprint is leading in most countries, including United Kingdom, Turkey, India, Canada and 38 other countries.

2 InsightExpress is leading in United States, Australia, China, Germany and 13 other countries.