Market Share by Top Websites

1 InsightExpress is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to InsightExpress in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 68 other categories.

2 InsightExpress is leading in News & Media, Cooking & Recipes, Science, TV & Video and 23 other categories.


1 Footprint is leading in most countries, including United Kingdom, India, Turkey, Brazil and 45 other countries.

2 InsightExpress is leading in United States, China, Australia, Japan and 13 other countries.