Market Share by Top Websites

1 Intelligent Reach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to Intelligent Reach in all segments.

Websites Categories

1 Intelligent Reach has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Computers Electronics & Technology, Food & Drink and 7 other categories.

2 Footprint is leading in Community & Society, Arts & Entertainment, Business & Consumer Services, News & Media and 2 other categories.


1 Intelligent Reach is leading in most countries, including United Kingdom, Australia, Japan, Germany and 18 other countries.

2 Footprint is leading in Canada, Ecuador, Netherlands, Pakistan and 7 other countries.