Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 76 other categories.

2 mParticle is leading in News & Media, Newspapers, TV & Video, Restaurants & Delivery and 9 other categories.

Geography

1 Footprint is leading in most countries, including United States, United Kingdom, India, Turkey and 59 other countries.

2 mParticle is leading in Canada, Spain, Norway and Burkina Faso.