Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Computer & Electronics and 10 other categories.

2 mParticle is leading in News & Media, Finance, Food & Drink, Beauty & Fitness and one other category.


1 Footprint is leading in most countries, including France, Turkey, United Kingdom, Russia and 34 other countries.

2 mParticle is leading in Canada, United States, Germany, Italy and 8 other countries.