Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 61 other categories.

2 mParticle is leading in News & Media, Newspapers, Finance, TV & Video and 19 other categories.


1 Footprint is leading in most countries, including United Kingdom, Turkey, India, Poland and 45 other countries.

2 mParticle is leading in Canada, United States, Germany, Vietnam and 8 other countries.