Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 67 other categories.

2 mParticle is leading in News & Media, Newspapers, TV & Video, Finance and 14 other categories.


1 Footprint is leading in most countries, including United Kingdom, Turkey, India, Germany and 46 other countries.

2 mParticle is leading in Canada, United States, France, Brazil and 6 other countries.