Market Share by Top Websites

1 Plaid is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Plaid in all segments.

Websites Categories

1 Plaid has better usage coverage in more websites categories. Including Business & Consumer Services, Lifestyle, Computers Electronics & Technology, Food & Drink and 20 other categories.

2 Footprint hasn't got a lead over Plaid in any websites category.


1 Footprint is leading in most countries, including United States, Canada, Ecuador, Germany and 13 other countries.

2 Plaid is leading in Japan, Taiwan, China, Hong Kong and 7 other countries.