Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 68 other categories.

2 TruEffect is leading in News & Media, TV & Video, Online Marketing, Visual Arts & Design and 4 other categories.

Geography

1 Footprint is leading in most countries, including United States, United Kingdom, Turkey, India and 49 other countries.

2 TruEffect is leading in Uganda, Tuvalu, Slovakia, Pakistan and 3 other countries.