Market Share by Top Websites

1 Footprint is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to Footprint in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 124 other categories.

2 TruEffect is leading in Performing Arts, TV & Video, Accounting, Conditions & Diseases and 2 other categories.

Geography

1 Footprint is leading in most countries, including United States, United Kingdom, India, France and 67 other countries.

2 TruEffect is leading in Algeria and Bermuda.