Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 75 other categories.

2 TruEffect is leading in News & Media, TV & Video, Airlines & Airports, Philanthropy and 8 other categories.

Geography

1 Footprint is leading in most countries, including United States, United Kingdom, India, Turkey and 58 other countries.

2 TruEffect is leading in Benin, Guam and Slovakia.