Market Share by Top Websites

1 Footprint is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to Footprint in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 129 other categories.

2 TruEffect is leading in Performing Arts, Accounting, Roleplaying, Airlines & Airports and one other category.

Geography

1 Footprint is leading in most countries, including United States, United Kingdom, India, Australia and 69 other countries.

2 TruEffect is leading in Guam, Kenya, Nepal and Dominican Republic.