2
In terms of market share, Footprint is clearly lagging behind, losing to TruEffect in all segments.
1
Footprint has better usage coverage in more websites categories. Including Community & Society, Arts & Entertainment, Computers Electronics & Technology, Business & Consumer Services and 6 other categories.
2
TruEffect is leading in Games and Jobs & Career.
1
Footprint is leading in most countries, including United States, Canada, Ecuador, Japan and 17 other countries.
2
TruEffect is leading in Guam and Mexico.