Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 70 other categories.

2 TruEffect is leading in News & Media, Philanthropy, TV & Video, Construction & Maintenance and 5 other categories.

Geography

1 Footprint is leading in most countries, including United States, United Kingdom, Turkey, India and 54 other countries.

2 TruEffect is leading in Taiwan, Guam, Belgium, Bermuda and 3 other countries.