Market Share by Top Websites

1 WOW Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to WOW Analytics in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Music & Audio and 93 other categories.

2 WOW Analytics is leading in Business & Industry, Computer & Electronics, Internet & Telecom, Software and 53 other categories.


1 WOW Analytics is leading in most countries, including United Kingdom, Germany, Spain, Russia and 43 other countries.

2 Footprint is leading in United States, India, Canada, Australia and 41 other countries.