Market Share by Top Websites

1 Footprint is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Footprint in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 106 other categories.

2 Yahoo Search Marketing Analytics is leading in Autos & Vehicles, Telecommunications, Clothing, Financial Management and 25 other categories.

Geography

1 Footprint is leading in most countries, including United Kingdom, India, Turkey, Australia and 61 other countries.

2 Yahoo Search Marketing Analytics is leading in United States, Japan, Taiwan, Korea Republic and 3 other countries.