Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Travel and 53 other categories.

2 Footprint is leading in Arts & Entertainment, People & Society, Internet & Telecom, Software and 44 other categories.

Geography

1 Footprint is leading in most countries, including United States, United Kingdom, India, Turkey and 48 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, South Korea, Taiwan, Hong Kong and 12 other countries.