Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 64 other categories.

2 Footprint is leading in People & Society, Internet & Telecom, Religion & Spirituality, Music & Audio and 38 other categories.

Geography

1 Footprint is leading in most countries, including United Kingdom, India, Turkey, Canada and 41 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, United States, South Korea, Taiwan and 16 other countries.