Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Health and 12 other categories.

2 Footprint is leading in People & Society, Computer & Electronics, Food & Drink, Games and 2 other categories.

Geography

1 Footprint is leading in most countries, including United Kingdom, Turkey, India, France and 39 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, United States, South Korea, Taiwan and 19 other countries.