Market Share by Top Websites

1 FreakOut is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to FreakOut in all segments.

Websites Categories

1 FreakOut has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Marketing & Advertising and 133 other categories.

2 Integral Ad Science is leading in News & Media, People & Society, Software, Technology News and 31 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 62 other countries.

2 FreakOut is leading in Japan, Taiwan, China, Hong Kong and 7 other countries.