Market Share by Top Websites

1 FreakOut is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to FreakOut in all segments.

Websites Categories

1 FreakOut has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 146 other categories.

2 Integral Ad Science is leading in News & Media, Cooking & Recipes, Energy, Technology News and 16 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, France, United Kingdom and 57 other countries.

2 FreakOut is leading in Japan, Taiwan, India, China and 13 other countries.