FredHopper is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 37 other categories.
FredHopper is leading in Business & Industry, Shopping, Clothing, Home & Garden and 19 other categories.
FredHopper is leading in most countries, including France, United Kingdom, Netherlands, Germany and 21 other countries.
TruEffect is leading in United States, Japan, Brazil, India and 7 other countries.