Market Share by Top Websites

2 FredHopper is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Internet & Telecom and 32 other categories.

2 FredHopper is leading in Shopping, Business & Industry, Clothing, Home & Garden and 16 other categories.


1 FredHopper is leading in most countries, including France, United Kingdom, Netherlands, Germany and 23 other countries.

2 TruEffect is leading in United States, Japan, India, Canada and 7 other countries.