FredHopper is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 33 other categories.
FredHopper is leading in Shopping, Business & Industry, Clothing, Home & Garden and 16 other categories.
FredHopper is leading in most countries, including France, United Kingdom, Netherlands, Germany and 25 other countries.
TruEffect is leading in United States, Canada, Korea Republic, Pakistan and 10 other countries.