Market Share by Top Websites

2 FredHopper is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Internet & Telecom and 40 other categories.

2 FredHopper is leading in Business & Industry, Shopping, Clothing, Home & Garden and 26 other categories.


1 FredHopper is leading in most countries, including France, United Kingdom, Germany, Netherlands and 31 other countries.

2 TruEffect is leading in United States, Japan, Hungary, Viet Nam and 10 other countries.