FredHopper is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Internet & Telecom and 30 other categories.
FredHopper is leading in Shopping, Business & Industry, Clothing, Home & Garden and 16 other categories.
FredHopper is leading in most countries, including France, Netherlands, United Kingdom, Germany and 22 other countries.
TruEffect is leading in United States, Japan, India, Ukraine and 9 other countries.