Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FredHopper is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 111 other categories.

2 FredHopper is leading in Shopping, Clothing, Home & Garden, General Merchandise and 5 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 84 other countries.

2 FredHopper is leading in France, Netherlands, Belgium, Sweden and 3 other countries.