Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, FredHopper is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 125 other categories.

2 FredHopper is leading in Shopping, Clothing, Home & Garden, Adult and 7 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, Canada, United Kingdom and 87 other countries.

2 FredHopper is leading in Netherlands, Bulgaria, Peru, Latvia and 4 other countries.