Market Share by Top Websites

1 FreeWheel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Innovid is clearly lagging behind, losing to FreeWheel in all segments.

Websites Categories

1 FreeWheel has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 82 other categories.

2 Innovid is leading in Health, Beauty & Fitness, Food & Drink, Finance and 32 other categories.


1 Innovid is leading in most countries, including United States, United Kingdom, Russia, Brazil and 54 other countries.

2 FreeWheel is leading in France, Netherlands, Australia, Belgium and 31 other countries.