Market Share by Top Websites

1 FreeWheel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Innovid is clearly lagging behind, losing to FreeWheel in all segments.

Websites Categories

1 FreeWheel has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, News & Media and 73 other categories.

2 Innovid is leading in Food & Drink, Travel, Technology News, Cooking & Recipes and 41 other categories.


1 Innovid is leading in most countries, including United States, United Kingdom, Russia, Poland and 63 other countries.

2 FreeWheel is leading in Netherlands, Belgium, Norway, Denmark and 21 other countries.