Market Share by Top Websites

1 FreeWheel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Innovid is still behind FreeWheel in all market share segments.

Websites Categories

1 FreeWheel has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Music & Audio and 61 other categories.

2 Innovid is leading in News & Media, Sports, Shopping, Travel and 53 other categories.


1 Innovid is leading in most countries, including United States, United Kingdom, Poland, Russia and 77 other countries.

2 FreeWheel is leading in Italy, Belgium, Norway, Ukraine and 18 other countries.