Market Share by Top Websites

1 FreeWheel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Innovid is still behind FreeWheel in all market share segments.

Websites Categories

1 FreeWheel has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, News & Media and 58 other categories.

2 Innovid is leading in Sports, Business & Industry, Shopping, Travel and 55 other categories.


1 Innovid is leading in most countries, including United States, United Kingdom, Poland, Russia and 64 other countries.

2 FreeWheel is leading in Belgium, Italy, Denmark, Norway and 21 other countries.