Market Share by Top Websites

1 FreeWheel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Innovid is clearly lagging behind, losing to FreeWheel in all segments.

Websites Categories

1 FreeWheel has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 75 other categories.

2 Innovid is leading in Travel, Food & Drink, Cooking & Recipes, Tourism and 36 other categories.

Geography

1 Innovid is leading in most countries, including United States, United Kingdom, Poland, Russia and 68 other countries.

2 FreeWheel is leading in Australia, India, Denmark, Sweden and 22 other countries.