Market Share by Top Websites

1 FreeWheel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Innovid is still behind FreeWheel in all market share segments.

Websites Categories

1 FreeWheel has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, News & Media and 54 other categories.

2 Innovid is leading in Business & Industry, Shopping, Computer & Electronics, Food & Drink and 45 other categories.


1 FreeWheel is leading in most countries, including Russia, Belgium, Spain, Netherlands and 43 other countries.

2 Innovid is leading in United States, United Kingdom, Poland, Germany and 31 other countries.