In terms of market share, freeXmedia is clearly lagging behind, losing to interclick in all segments.
interclick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Career & Education, Shopping and 44 other categories.
freeXmedia is leading in Business & Industry, Sports, Autos & Vehicles, Marketing & Advertising and 33 other categories.
interclick is leading in most countries, including United States, Russia, Tanzania, Albania and 10 other countries.
freeXmedia is leading in Germany, Slovenia, United Arab Emirates, United Kingdom and 3 other countries.