In terms of market share, freeXmedia is clearly lagging behind, losing to interclick in all segments.
interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 48 other categories.
freeXmedia is leading in Sports, Autos & Vehicles, Games, Video Games and 23 other categories.
interclick is leading in most countries, including United States, India, United Kingdom, Egypt and 19 other countries.
freeXmedia is leading in Germany, Switzerland, South Africa, Belgium and one other country.