freeXmedia is leading in Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 41 other categories.
freeXmedia is leading in Sports, Autos & Vehicles, Shopping, Health and 23 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 20 other countries.
freeXmedia is leading in Germany.